Our Aims
BrightKidz is a social enterprise promoting walk to school schemes and high visibility clothing for children.
Our Overall Aim
To promote sustainable transport, road safety and active lifestyles for children.
Our Approach
To change hearts and minds with positive actions to make people want to walk or cycle to school.
We Are Doing This By...
- Making attractive, affordable high visibility products available for children.
- Providing information about walk-to-school schemes through our websites and publications.
- Raising the profile in the media of walking to school and the importance of children being visible near traffic.
- Providing solutions to the problems sometimes associated with Walking Bus schemes.
- Designing and supplying resources to promote walking and cycling for all.
- Working with other organisations who share our interests and helping to promote their services.
- Working with schools, parents, local authorities, the press and industry to help get more walk to school schemes started and promote child conspicuity.
Also...
As a social enterprise and workers' co-operative we want to help others understand that business doesn't have to just be about financial profit - money is important but we don't all want to be dragons!
